Brochures
Many car enthusiasts will tell you that as kids, they’d visit car dealerships to collect new-model brochures. I believe that even in a twitterized, textified world, there’s still a place for well-crafted copy that invites the reader’s imagination into the car. Getting people to dream about themselves in your car -- isn’t that the point? Click images to view work.
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Based by on my experience with luxury auto brands, Malibu Boats, the worlds #1 watersports towboat maker, hired me to write the full-line brochures for their Malibu and Axis brands. I also wrote the scripts for their product videos.
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Subaru Impreza WRX STI U.S. Launch Brochure
The Subaru Impreza WRX STI was one of the most anticipated performance car launches. This car was packed with technology, including one of the most advanced all-wheel drive systems on the market. I distilled highly technical language into understandable and engaging copy -- a specialty of mine.
The Subaru Impreza WRX STI was one of the most anticipated performance car launches. This car was packed with technology, including one of the most advanced all-wheel drive systems on the market. I distilled highly technical language into understandable and engaging copy -- a specialty of mine.