Malibu Boats, the worlds #1 watersports towboat maker, hired me based on my experience with luxury automotive brands. Working from shot lists, I wrote scripts for their Malibu and Axis brands, wrapping feature/benefit details in concise lifestyle-themed stories.
"I knew the real Cobra. That was no Cobra."
I’ve written many speeches and vehicle presentations for top-level auto executives and product managers. Clients appreciate my ability to quickly capture the voice of the speaker, convey the facts with the right touch of emotion and complete projects under tight deadlines.
- The Mercedes-AMG president’s “Culture of Performance” address to journalists at the Chicago Auto Show included a bit of humor suited for an English-speaking German executive. (Image, right.) Also, read why the client — and the audience — liked that one so much.
- How do you share the significance of brand heritage at one of the world’s most prestigious antique shows? Here’s how I did it for the manager of the Mercedes-Benz Classic Center in a speech he gave at the Los Angeles Antique Show.
- How many New York Auto Show speeches fall back on “New York in spring” clichés? Mercedes-Benz USA hired me to create something fresh but still Manhattan-flavored for a new-model introduction by the marketing VP. With minimal direction involving the words “space” and “architecture,” this is the speech I wrote for the Mercedes-Benz R-Class introduction.