Brand Editorial
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If you use custom editorial to reach owners and prospects, I can help. I have extensive experience with brand publications, along with a journalism background that includes The New York Times and car enthusiast magazines.
Brand Heritage
Is brand heritage part of your communications strategy? My broad knowledge of automobile history makes me the ideal writer for classic and heritage projects, such as concours d' elegance programs, special event publications and more.
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Online
Premier Financial Services Vintage and Exotic Motorcar Leasing, the nation's leader in lease financing of exotic, vintage and luxury cars, has made its website a go-to source for affluent auto enthusiasts and collectors. I write the weekly car features.
Porsche Taycan Preview
Pininfarina Battista EV Hypercar
Ferrari SF90 Stradale Hybrid
Rolls-Royce Dawn
Top 10 Autos That Echo the Past
Vintage Corner: Lamborghni Islero
Porsche Taycan Preview
Pininfarina Battista EV Hypercar
Ferrari SF90 Stradale Hybrid
Rolls-Royce Dawn
Top 10 Autos That Echo the Past
Vintage Corner: Lamborghni Islero
Ferrari North America contracted with me as the principal writer for its customer e-newsletter from 2010-2012, when publication ended. The archives are no longer online; I’ve included a few samples:
AC/DC Singer Brian Johnson and His Ferrari 458 Italia (left)
Pro Driver Jeff Segal Compares the 458 Italia to Its Racing Siblings
I Drive the Ferrari California
Inside Ferrari's Dual-Clutch 7-Speed Transmission
AC/DC Singer Brian Johnson and His Ferrari 458 Italia (left)
Pro Driver Jeff Segal Compares the 458 Italia to Its Racing Siblings
I Drive the Ferrari California
Inside Ferrari's Dual-Clutch 7-Speed Transmission
Ghostwriting
Do you have an opportunity to place a by-lined column or article in a magazine or online? The general manager of the Mercedes-Benz Classic Center asked me to write his column for the Mercedes-Benz publication, The Star. A few:
Time Warp
Mining for Parts Gold
Archeology in Irvine
Time Warp
Mining for Parts Gold
Archeology in Irvine
Dealer e-Newsletters
I've helped dealers reach buyers and prospects with high-quality custom editorial. My work reached tens of thousands of car dealer customers through the e-newsletters produced by IMN (I Make News), which later became part of Naked Lime Marketing. I wrote more than 800 individual and comparison model profiles covering most brands. A few samples are at right.
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