Press Kits
From the entry-level to the ultra-luxury, I’ve written more than 100 press kits for new-model launches, full-line, concept vehicles, auto shows and special events. I’ll take your most in-depth technical information and distill it into press releases and deep-dive stories that journalists will use. I know what works for journalists, because I’ve had that job, too.
Press kit for 2020 Toyota GR Supra media launch, including deep-dive stories on Supra design and history:
It’s Back: 2020 GR Supra Ready for the Road
Thrilling by Design: The 2020 GR Supra Inherits Great Design Genes
Toyota Supra: An Icon A Half-Century in the Making
The client's feedback:
"I just ran your design release by [Calty Design Research President] Kevin Hunter, and he literally didn’t have one change. He said it was authentic and told a great story and he loved it. Great job!"
Zachary Reed, Product Communications, Toyota Motor North America
UPDATE: Less than a year after launching the 2020 GR Supra, Toyota introduced a much-upgraded version for 2021, including a more powerful six-cylinder engine and the first-ever four-cylinder turbo Supra, at Daytona International Speedway. I had the privilege of writing the media release. Encouraged by the client to have some fun with it, I infused the release with Toyota's Daytona heritage.
Press kit for 2020 Toyota GR Supra media launch, including deep-dive stories on Supra design and history:
It’s Back: 2020 GR Supra Ready for the Road
Thrilling by Design: The 2020 GR Supra Inherits Great Design Genes
Toyota Supra: An Icon A Half-Century in the Making
The client's feedback:
"I just ran your design release by [Calty Design Research President] Kevin Hunter, and he literally didn’t have one change. He said it was authentic and told a great story and he loved it. Great job!"
Zachary Reed, Product Communications, Toyota Motor North America
UPDATE: Less than a year after launching the 2020 GR Supra, Toyota introduced a much-upgraded version for 2021, including a more powerful six-cylinder engine and the first-ever four-cylinder turbo Supra, at Daytona International Speedway. I had the privilege of writing the media release. Encouraged by the client to have some fun with it, I infused the release with Toyota's Daytona heritage.