What My Clients Say
Rob Moran, Director of Communications, Mercedes-Benz USA:
"In addition to being a true car guy, Jim's experience as a journalist provides a great perspective on what works when it comes to creating media materials, and more importantly, what doesn't. This is especially true for translating technical explanations -- especially for engine and transmission technologies -- into concise, easy-to-understand language. Jim is extremely reliable and always meets deadlines. Jim is a great speechwriter, who is always able to provide several quotable sound bites that enhance media pickup. His speech written for the Chicago Auto Show is still talked about, especially for the line, “She's real fine, my 6.9.” Perhaps what I like most about Jim is that he's a great sounding board for creative ideas and his cool, collected personality. Simply put, he 'gets it.'"
Zachary Reed, Product Communications, Toyota Motor North America
"I just ran your design release by [Calty Design Research President] Kevin Hunter and he literally didn’t have one change. He said it was authentic and told a great story and he loved it. Great job!"
(The client was referring to this story about Supra design history.)
Denise Morrissey, Social Media Strategist, Toyota Corporate Communications:
"I would wholeheartedly recommend Mr. Koscs as a top-notch writer for automotive content. Koscs has a keen ability to interpret complex specifications into easy-to-read and understandable formats. When I worked with him, he consistently delivered Toyota press kit materials with thoughtful and precise edits in a timely fashion. His editing skills are without exception some of the best; he astutely identified any potentially confusing or complex elements for rewrites."
David Weinstein, (Former) Digital Manager, Consumer Insights and CRM, Ferrari North America:
“Jim Koscs has been a key addition to our creative efforts. He adeptly handles a variety of writing projects for Ferrari North America, including the monthly Ferrari News e-newsletter, as well as materials for the Ferrari Challenge race series, various classic-car projects and Ferrari Financial Services. I value Jim’s creativity and responsiveness, and also his knowledge and enthusiasm for Ferrari and its rich heritage.”
Dominick Infante, Director of Communications, Subaru of America:
“Jim has provided Subaru of America with excellent service, developing and writing press kit materials and press releases. He has a strong grasp of technical information and provides very quick turnaround on projects. I would recommend AudaMotive without hesitation.”
Alexis Chacchia, Vice President of Operations, Premier Financial Services
"Finding that perfect balance between information and interest on our website has always been a juggle. Jim Koscs contributes much of that balance to our site with his expert editorial and automotive copywriting, at the same time delivering entertaining and engaging stories of interest to our exotic and vintage car-leasing clients.
Jim is the perfect addition to our network in the industry, to our marketing team and he is an absolute pleasure to collaborate with in all things automotive. His talent for delivering Premier’s voice in all the work he produces for PFS speaks volumes to his ability to serve his clients. His writing is enjoyable as well as informative and does not sacrifice the quality that so many companies surrender on their websites for the sake of drawing traffic and SEO. One of the best aspects of working with Jim is not having to edit and revise his work. I couldn’t recommend him more."
(The client is referring to my work on the PFS blog, a major source of information for its clients.)
Claire Williams, Director of Engagement, Hagerty Classic Insurance and Media:
"Jim is a regular freelance contributor to Hagerty.com, where he writes about classic cars for a sophisticated and engaged audience. Jim is a subject matter expert as well as an informative and creative writer who consistently turns out high-quality and interesting content. He is also extremely professional through all steps of the process and has never missed a deadline. I enjoy working with Jim and hope to continue to do so for years to come."
(Ms. Walters had those kind words several years ago. While she has moved on to another position with Hagerty, I have continued to write for its popular car enthusiast website.)
Robert Bundy, Editor / Content Director (formerly editor of Subaru DRIVE and Performance DRIVE magazines)
"I’ve been an editor for national and international publications for more than 30 years, and I can tell you that Jim Koscs is what every editor wants in a freelance writer—sharp, creative and disciplined. He’s a seasoned pro who consistently delivers highly polished, rock-solid work on time and to the requested spec. I hired Jim to write feature articles for Subaru of America’s magazine for racing enthusiasts, Drive Performance, as well as for their more lifestyle-oriented publication, Drive magazine. I quickly discovered that he’s as well-versed in automotive history as he is fluent with the latest industry technologies. He’s adept at creating entertaining, targeted, on-brand content for very different audiences. I greatly enjoyed collaborating with him and would be delighted to work with him again."
Robert Policano, (Former) Connected Car Manager, Mercedes-Benz USA:
"I have known Jim professionally and personally for over 15 years. Jim is not only an exceptionally gifted writer, who has a very keen sense of how his words will resonate with an audience or readership, he also possesses a nearly encyclopedic knowledge of automotive history that is long, deep and truly uncommon. Jim's work is consistently high caliber, on time and on budget. I would not hesitate to recommend him to anyone, not only within automotive, but beyond as well."
Eric Piwowar, Senior Content Editor, System1
"If you are looking for someone with an expert understanding of the automotive industry and its history, you won't find many others more knowledgable than Jim. His writing is very interesting and his editing is highly analytical. There isn't an automotive fact obscure enough for him to not know. He is very communicative in his process and adapted well to our interactive media environment. I highly, highly recommend Jim for your automotive writing and editing needs. Thanks for all the hard work Jim!"
Karen Matri, National Manager Customer Advocacy, Mercedes-Benz USA
"Jim's sense of all things automotive is impeccable. There is a fine line between luxury and ultra-luxury, and Jim Koscs has the uncanny ability to separate them out, or blend them when necessary. Attention to detail, timely service and intelligent dialogue are hallmarks of Jim's services."
Mike Whelan, (Former) National Manager, Corporate Communications, Subaru of America:
"Jim Koscs provides excellent service in terms of the creative work he produces, as well as the timely turnaround of the work. In addition, his broad technical knowledge is a real advantage when crafting a release that needs to translate highly technical information into everyday language. Jim also has excellent project management skills, helping to keep large projects on track and on time."
Melissa Anderson, (Former) Communications and Web Content Manager, American International Automobile Dealers Association:
"Jim is an excellent writer with an extensive background in writing, research and editing. He is a joy to work with, needs very little direction, goes beyond what was asked of him and always offers a stellar final product. Jim helped us successfully launch a new magazine and increase awareness for our original web content. I truly cannot say enough good things about his work."
Janis Little, Director, (Former) Product & Brand Communications, Mitsubishi Motors North America:
"My hectic life in PR was calmed greatly as soon as I read Jim's first piece for Mitsubishi. Not only is he a knowledgeable car guy, he readily transforms engineer-written, oddly phrased techie material into easily understood, nicely phrased, media-friendly releases for us. Jim 'gets it' and is quick, detail oriented and thorough. He's easy to work with, calm and pro-active."
David Boldt, (Former) Manager, Product PR, American Suzuki:
"As a member of the ASMC PR team, I could not have been more pleased with Jim’s contribution (he wrote it!) to our 2009 Press Kit. Obviously, he captured the design and engineering specifics. Even more important – to my eyes – was his understanding of Suzuki’s unique place in the automotive spectrum. He not only captured our portfolio’s dynamic; he also (successfully) conveyed its nuance, and we could not be more pleased."
"In addition to being a true car guy, Jim's experience as a journalist provides a great perspective on what works when it comes to creating media materials, and more importantly, what doesn't. This is especially true for translating technical explanations -- especially for engine and transmission technologies -- into concise, easy-to-understand language. Jim is extremely reliable and always meets deadlines. Jim is a great speechwriter, who is always able to provide several quotable sound bites that enhance media pickup. His speech written for the Chicago Auto Show is still talked about, especially for the line, “She's real fine, my 6.9.” Perhaps what I like most about Jim is that he's a great sounding board for creative ideas and his cool, collected personality. Simply put, he 'gets it.'"
Zachary Reed, Product Communications, Toyota Motor North America
"I just ran your design release by [Calty Design Research President] Kevin Hunter and he literally didn’t have one change. He said it was authentic and told a great story and he loved it. Great job!"
(The client was referring to this story about Supra design history.)
Denise Morrissey, Social Media Strategist, Toyota Corporate Communications:
"I would wholeheartedly recommend Mr. Koscs as a top-notch writer for automotive content. Koscs has a keen ability to interpret complex specifications into easy-to-read and understandable formats. When I worked with him, he consistently delivered Toyota press kit materials with thoughtful and precise edits in a timely fashion. His editing skills are without exception some of the best; he astutely identified any potentially confusing or complex elements for rewrites."
David Weinstein, (Former) Digital Manager, Consumer Insights and CRM, Ferrari North America:
“Jim Koscs has been a key addition to our creative efforts. He adeptly handles a variety of writing projects for Ferrari North America, including the monthly Ferrari News e-newsletter, as well as materials for the Ferrari Challenge race series, various classic-car projects and Ferrari Financial Services. I value Jim’s creativity and responsiveness, and also his knowledge and enthusiasm for Ferrari and its rich heritage.”
Dominick Infante, Director of Communications, Subaru of America:
“Jim has provided Subaru of America with excellent service, developing and writing press kit materials and press releases. He has a strong grasp of technical information and provides very quick turnaround on projects. I would recommend AudaMotive without hesitation.”
Alexis Chacchia, Vice President of Operations, Premier Financial Services
"Finding that perfect balance between information and interest on our website has always been a juggle. Jim Koscs contributes much of that balance to our site with his expert editorial and automotive copywriting, at the same time delivering entertaining and engaging stories of interest to our exotic and vintage car-leasing clients.
Jim is the perfect addition to our network in the industry, to our marketing team and he is an absolute pleasure to collaborate with in all things automotive. His talent for delivering Premier’s voice in all the work he produces for PFS speaks volumes to his ability to serve his clients. His writing is enjoyable as well as informative and does not sacrifice the quality that so many companies surrender on their websites for the sake of drawing traffic and SEO. One of the best aspects of working with Jim is not having to edit and revise his work. I couldn’t recommend him more."
(The client is referring to my work on the PFS blog, a major source of information for its clients.)
Claire Williams, Director of Engagement, Hagerty Classic Insurance and Media:
"Jim is a regular freelance contributor to Hagerty.com, where he writes about classic cars for a sophisticated and engaged audience. Jim is a subject matter expert as well as an informative and creative writer who consistently turns out high-quality and interesting content. He is also extremely professional through all steps of the process and has never missed a deadline. I enjoy working with Jim and hope to continue to do so for years to come."
(Ms. Walters had those kind words several years ago. While she has moved on to another position with Hagerty, I have continued to write for its popular car enthusiast website.)
Robert Bundy, Editor / Content Director (formerly editor of Subaru DRIVE and Performance DRIVE magazines)
"I’ve been an editor for national and international publications for more than 30 years, and I can tell you that Jim Koscs is what every editor wants in a freelance writer—sharp, creative and disciplined. He’s a seasoned pro who consistently delivers highly polished, rock-solid work on time and to the requested spec. I hired Jim to write feature articles for Subaru of America’s magazine for racing enthusiasts, Drive Performance, as well as for their more lifestyle-oriented publication, Drive magazine. I quickly discovered that he’s as well-versed in automotive history as he is fluent with the latest industry technologies. He’s adept at creating entertaining, targeted, on-brand content for very different audiences. I greatly enjoyed collaborating with him and would be delighted to work with him again."
Robert Policano, (Former) Connected Car Manager, Mercedes-Benz USA:
"I have known Jim professionally and personally for over 15 years. Jim is not only an exceptionally gifted writer, who has a very keen sense of how his words will resonate with an audience or readership, he also possesses a nearly encyclopedic knowledge of automotive history that is long, deep and truly uncommon. Jim's work is consistently high caliber, on time and on budget. I would not hesitate to recommend him to anyone, not only within automotive, but beyond as well."
Eric Piwowar, Senior Content Editor, System1
"If you are looking for someone with an expert understanding of the automotive industry and its history, you won't find many others more knowledgable than Jim. His writing is very interesting and his editing is highly analytical. There isn't an automotive fact obscure enough for him to not know. He is very communicative in his process and adapted well to our interactive media environment. I highly, highly recommend Jim for your automotive writing and editing needs. Thanks for all the hard work Jim!"
Karen Matri, National Manager Customer Advocacy, Mercedes-Benz USA
"Jim's sense of all things automotive is impeccable. There is a fine line between luxury and ultra-luxury, and Jim Koscs has the uncanny ability to separate them out, or blend them when necessary. Attention to detail, timely service and intelligent dialogue are hallmarks of Jim's services."
Mike Whelan, (Former) National Manager, Corporate Communications, Subaru of America:
"Jim Koscs provides excellent service in terms of the creative work he produces, as well as the timely turnaround of the work. In addition, his broad technical knowledge is a real advantage when crafting a release that needs to translate highly technical information into everyday language. Jim also has excellent project management skills, helping to keep large projects on track and on time."
Melissa Anderson, (Former) Communications and Web Content Manager, American International Automobile Dealers Association:
"Jim is an excellent writer with an extensive background in writing, research and editing. He is a joy to work with, needs very little direction, goes beyond what was asked of him and always offers a stellar final product. Jim helped us successfully launch a new magazine and increase awareness for our original web content. I truly cannot say enough good things about his work."
Janis Little, Director, (Former) Product & Brand Communications, Mitsubishi Motors North America:
"My hectic life in PR was calmed greatly as soon as I read Jim's first piece for Mitsubishi. Not only is he a knowledgeable car guy, he readily transforms engineer-written, oddly phrased techie material into easily understood, nicely phrased, media-friendly releases for us. Jim 'gets it' and is quick, detail oriented and thorough. He's easy to work with, calm and pro-active."
David Boldt, (Former) Manager, Product PR, American Suzuki:
"As a member of the ASMC PR team, I could not have been more pleased with Jim’s contribution (he wrote it!) to our 2009 Press Kit. Obviously, he captured the design and engineering specifics. Even more important – to my eyes – was his understanding of Suzuki’s unique place in the automotive spectrum. He not only captured our portfolio’s dynamic; he also (successfully) conveyed its nuance, and we could not be more pleased."
