Custom Editorial
 | My custom editorial reaches owners of top luxury and performance car brands. I write the content for Ferrari North America’s monthly e-newsletter (left), interviewing Ferrari owners, dealers and racers, as well as researching topics and photos. I also write feature stories for clients who secure placements in custom publications, such as programs for The Quail: A Motorsports Gathering (below, left) and the Amelia Island Concours d’ Elegance (below, right). Click on images to view samples.
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Dealer E-Newsletter Features
Each month, my custom editorial reaches tens of thousands of car buyers through the dealer e-newsletters produced by IMN (I Make News). The client relies on my creative input for each feature. For example, I've been writing all the MINI features since early 2010. I believe there’s a difference between high-quality custom editorial and "advertorial." The e-newsletter readers know the work is paid for by the brand sending it, but they don't want their time wasted with hype. Below are a few examples. (The first four are web links and others will download PDF files.) I have written more than 350 of these features.
Mustang V6 Volvo C70 The MINI Stick Shift 2012 MINI Coupe MINI "Accidental Funster" MINI Convertible "Time Warp" MINI JCW Acura TL Cadillac CTS Wagon
Porsche Cayman Porsche 911 GT3 RS
Mustang V6 Volvo C70 The MINI Stick Shift 2012 MINI Coupe MINI "Accidental Funster" MINI Convertible "Time Warp" MINI JCW Acura TL Cadillac CTS Wagon
Porsche Cayman Porsche 911 GT3 RS
Ghostwriting
Do you have an opportunity to place a by-lined column in a magazine? When the Mercedes-Benz Classic Center general manager got that chance, he called me. I wrote his column in the Mercedes-Benz publication, The Star, for about two years. Here are a few samples.
"Safety Lessons from Forest Avenue"
"Time Warp"
"Mining for Parts Gold"
"Safety Lessons from Forest Avenue"
"Time Warp"
"Mining for Parts Gold"
When Steve Goldberg, the top salesman at one of the country's top-three Infiniti dealers, wanted to boost his customer relationship-building efforts, he called me to develop and produce a quarterly print newsletter. I also branded Steve the "Gourmet Driver," because he's quite the foodie. I will next move him to an e-newsletter.
"Gourmet Driver" inaugural issue
"Gourmet Driver" spring 2011
"Gourmet Driver" inaugural issue
"Gourmet Driver" spring 2011
Auction Catalogs
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| I write profiles for Gooding & Co. auction catalogs. Drawing on my extensive knowledge of auto industry history and my personal interest in the classics, I craft compelling copy for these great automobiles.
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Special Event Displays
For new-model introductions or heritage displays, I can write the succinct text needed to convey your brand messages. Ferrari called me when it needed display text for a classic convertible showcase at a New York polo match featuring Prince Harry of Wales. Left and below, samples from that event:
The Ferrari Legend
Ferrari California Spider
Ferrari Open GT's
The Ferrari Legend
Ferrari California Spider
Ferrari Open GT's
